Certainty
We’re continuing to explore the five major drivers of human behavior. The brain is a pattern recognition machine that is constantly trying to predict the future. We crave certainty so that prediction is possible. Without prediction you’re using dramatically more resources to process moment-to-moment experience.
Small amounts of uncertainty generate an ‘error’ response in the brain taking attention away from your goals and forcing attention to the error. If someone is acting out of character or not telling you the whole truth this can create uncertainty and cause an error response. Until this is resolved,… Continue reading
Your #1 Asset
I happened upon some interesting studies regarding how the brain reacts to different situations. In particular, about our capacity to make decisions, solve problems and collaborate with others. The information has a profound impact on the performance of a team. When individuals have a threat response, capacity to perform and reason diminishes and it is increased under a reward response.
Our brain is constantly evaluating whether a situation is a threat or a reward. In social settings (working with others) there are five areas of human experience: status, certainty, autonomy, relatedness and fairness. These… Continue reading
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