Market

Value

Recently a client was exploring ways to have people see the value of her services.  We came up with some ideas for conveying value.  These can be applied to products and services of a solo entrepreneur and an organization that is much bigger.  See what you can use in your own company.

Idea 1:  It starts with you.  When you and your employees understand and believe in the value of your products and services this will naturally come out when talking to potential customers.  Is everyone excited about what you offer?  Enthusiasm goes a long way in conveying value.… Continue reading

Be Heard!

BeHeardYou have the best products and services in the world!  You are the most spectacular employee on the planet!  You have done everything there is to do to take on your next promotion.  Your business is poised to take off big time.  Everything is in place to soar.  How do you make it happen?  People have to know that you exist – your products and services are just what they need and are looking for – you possess all the skills necessary to be a success.  Simply put, you have to be heard… Continue reading

New Markets

NewMarketYou may have reached a point where you have explored all the possibilities of your current market or, in the case of the individual, your current employer.  So it may be time to go boldly where you have not gone before and examine new markets or employers.  Here are some tips to help you explore.

Tip 1:  Volunteer.  A great way to meet people with different backgrounds and careers.  The possibilities are endless.  Volunteering can be within your current industry or in your local community.  Ask around and see where you can get… Continue reading

Your Market

CurrentMarketThere are several ways to grow your self and your business.  I’ve seen both individuals and businesses exploring new markets (or companies) outside of where they are currently operating.  Oftentimes, the business has yet to saturate the market they are currently in or, in the case of the individual, they are not exploring opportunities that reside within their current company.  Before developing a completely new market, consider the following tips to continue on your business development journey.

Tip 1:  Current products/services.  Unless you’ve been in the market a long time, most likely there are those… Continue reading

Value

Recently a client was exploring ways to have people see the value of her services.  We came up with some ideas for conveying value.  These can be applied to products and services of a solo entrepreneur and an organization that is much bigger.  See what you can use in your own company.

Idea 1:  It starts with you.  When you and your employees understand and believe in the value of your products and services this will naturally come out when talking to potential customers.  Is everyone excited about what you offer?  Enthusiasm goes… Continue reading